大众POLO：最后的探戈 完美力与美

文/十九

不卖产品，只卖感觉。这种做法不但愈来愈风靡，收效似乎也越来越好了。

这支探戈，如果没有最后一个镜头，你说它卖的是什么似乎都可以，然而不能否认的是，它传达出的力与美，已经令人印象十分深刻。何况，人家始终是有最后一个镜头的：）

Tough，beautiful，一流的广告制作、阿根廷舞王舞后的倾力演出，让这两个诉求表达得淋漓尽致。

Type of Entry: Film Craft

Category: Editing

Title: LAST TANGO IN COMPTON

Advertiser/Client: VOLKSWAGEN

Product/Service: POLO

Entrant Company: THE QUARRY London, UNITED KINGDOM

Advertising Agency: DDB UK London, UNITED KINGDOM

Executive Creative Director: Jeremy Graigen

Art Director: Richard Denney

Copywriter: Dave Henderson

Agency Producer: Sarah Browell

Account Manager: Matt Delahunty

Production Company: ACADEMY London, UNITED KINGDOM

Director: Jonathan Glazer

Producer: Ben Link

Editor: Paul Watts

Sound Studio: Sound Tree And Wave

Post Production: One Of Us Studios

Brief Explanation:

The dancers are Argentinean tango world champion Gasper Godoy and his partner Manuela Rossi, the world number two.

In the ad, "Last tango in Compton", the pair are styled in hip-hop outfits and dance in a warehouse.

Rather than classic tango music, the accompaniment is upcoming hip hop artist Roc C's track 'Don't Stop'.

The ad closes on a black Polo set with a pure red urban landscape, with the endline "Tough. Beautiful. Polo.".

The TV Commercial titled LAST TANGO IN COMPTON was done by Academy Films, London advertising agency for product: Volkswagen Polo (brand: Volkswagen) in United Kingdom. It was released in the Jun 2011. Business sector is: Cars.